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Estate Agency Franchise Guide

Many people exploring a new career in property begin by searching for an estate agency franchise. It is familiar language and a common starting point for those wanting structure, support and a proven route into the industry. The Ivybridge Collection takes a different approach. We operate a franchise partnership model that offers the benefits of a national brand with the independence of running your own company. This guide explains how our model works and how it compares with a traditional estate agency franchise.

Why people search for an estate agency franchise

Traditional estate agency franchises often appeal to those who want to work within a recognised brand while receiving some degree of training and support. They usually involve upfront fees, fixed monthly charges and a specific way of operating that must be followed. For some, this structure is reassuring, but it can also feel restrictive and expensive.

The Ivybridge model offers an alternative for people who want ownership and creative control while still benefiting from a strong national identity and a fully supported operational framework.

A premium partnership, not a traditional franchise

The Ivybridge Collection operates a partnership based franchise model designed specifically for the premium home market. You trade through your own limited company under the Ivybridge brand and receive the support needed to operate at director level in your region. Ivybridge HQ handles compliance, onboarding, portal listings, marketing assets and sales progression. You focus on valuations, presentation, viewings, negotiation and client relationships.

This structure offers the clarity of a franchise with the freedom and financial alignment of a partnership.

Who this model is designed for

This opportunity suits individuals and teams who want to build a respected regional presence and work closely with clients at important moments in their lives. You do not need estate agency experience, although experience in client facing or advisory roles can be helpful. What matters most is:

  • A calm and confident manner with clients
  • A thoughtful approach to decision making
  • An interest in architecture, design and premium homes
  • A commitment to integrity, consistency and personal accountability
  • A long term mindset and the motivation to build something meaningful

The structure of the partnership model

Under the partnership model, your company receives eighty per cent of the profit after marketing and direct costs are deducted. Ivybridge HQ retains twenty per cent. This creates clear alignment. You build local presence and trust. We support you with brand strength, systems, creative capability and operational management.

The model offers a sustainable way to grow your region without the financial pressures of large franchise fees or fixed monthly charges.

Your work in the region

As a Regional Director, your focus is on delivering director level service to clients and building your presence within your territory. Your work will include:

  • Conducting valuations
  • Advising on pricing, timing and presentation
  • Supporting photography and film appointments at the property
  • Managing viewings and buyer communication
  • Negotiating offers with care and precision
  • Representing the brand locally with professionalism

These activities form the core of your reputation in the premium home market.

What Ivybridge HQ manages for you

The central team handles the work that supports each sale and keeps the process running smoothly. This includes:

  • Client onboarding and ID verification
  • Compliance and AML checks
  • Portal listings and management
  • Sales progression
  • Financial processing
  • Creative production such as photography, film and brochures
  • Marketing support and lead generation

This allows you to focus on clients without being pulled into administrative tasks.

How this compares with a traditional estate agency franchise

Traditional franchises often have:

  • Large upfront fees
  • Compulsory monthly licence payments
  • Strict rules for marketing and operations
  • Lower flexibility and limited creative control

The Ivybridge model offers:

  • No large franchise fee
  • No fixed monthly licence costs
  • Premium brand identity and marketing assets
  • A profit share model tied to performance
  • A collaborative relationship rather than a top down structure

This makes the model more suitable for those who want to build something refined and long lasting rather than operate within a rigid framework.

Available territories

We are inviting expressions of interest in selected regions across the United Kingdom. These include parts of Kent, Sussex, Surrey, Hampshire, Devon, Cornwall, The Cotswolds, Oxfordshire, Cheshire, Cambridgeshire, Berkshire, Buckinghamshire and North Yorkshire. You can see the full list on our Franchise Territories page.

If your area is not listed but contains a meaningful number of premium homes, you can request a territory review when you apply.

Next steps

If you are exploring estate agency franchise options and want a premium, director led alternative, you can begin by reviewing the Franchise Partnership Hub. When you are ready, you can submit your initial enquiry through the Apply page.

Important notice

This guide provides general information about the franchise partnership model. It is not financial or legal advice. The Ivybridge Collection operates a partnership based franchise structure. You will trade as a shareholder within your own limited company under a collaboration agreement. Earnings depend on your performance within your territory. Financial examples are illustrative only and do not guarantee results.

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