The Regional Director Partnership Model explains how franchise partners build and operate their own Ivybridge estate agency within a trusted national framework. It provides ownership of your business, supported by a premium director led brand and a central operations team that manages marketing, compliance and the core processes behind the scenes. This structure allows you to focus on clients, strategy and presentation while Ivybridge HQ provides the systems and support required to operate to an exceptional standard.
How the Ivybridge franchise partnership operates
You trade through your own limited company within an agreed territory. Ivybridge HQ provides the brand framework, operational support and marketing resources. You lead the region, carry out valuations, build relationships and represent the brand locally. You are not an employee. You are a partner who runs your own business within a proven premium model.
The financial structure of the franchise partnership
The financial model is clear. Ivybridge HQ collects client fees and manages the financial administration. Agreed marketing and direct listing costs are deducted first. The remaining profit is then shared. Your company receives eighty per cent. Ivybridge HQ receives twenty per cent. This ensures both sides are aligned and invested in the success of each instruction and each region.
You receive your share through your own company, giving you full control over how your income is managed.
Your responsibilities as a Regional Director
Your work focuses on the elements that directly influence the client experience and the performance of your territory. These responsibilities include:
- Carrying out director level valuations
- Advising on pricing, presentation and timing
- Supporting photography and film appointments on site
- Managing viewings and guiding buyers with care
- Negotiating offers and advising clients clearly
- Representing the brand with professionalism and consistency
These activities form the foundation of your reputation within your territory and support long term growth.
What Ivybridge HQ manages on your behalf
The central team manages the operational workload that can take focus away from clients. This includes:
- Client onboarding and ID verification
- Compliance and AML checks
- Portal listings and updates
- Sales progression through to completion
- Document handling and financial processing
- Brand management and marketing support
- Creative production including photography, film and brochures
This support allows you to focus your time on client relationships and territory development while ensuring every process runs smoothly.
Brand standards, presentation and creative excellence
The Ivybridge Collection has a clear identity and a consistent standard of presentation. Every listing benefits from lifestyle photography, film, twilight images and magazine style brochures produced by the central team. This gives every partner access to premium marketing from day one and ensures clients receive a refined and well executed service.
Territory clarity, exclusivity and long term protection
Each partner operates within a defined territory chosen for its concentration of premium homes and long term opportunity. Territories are shaped to support sustainable growth and avoid unnecessary overlap between regions. The specific details of your territory are set out in your agreement and will be explained in detail during the application process.
To explore available areas, you can review the
Franchise Territories page.
Director led training and ongoing support
New partners complete a structured onboarding programme that covers valuation strategy, compliance, client communication and the Ivybridge approach to premium home presentation. You also receive ongoing development and direct access to senior support whenever needed.
More detail on this can be found on the
Training and Support page.
For those involved in national recruitment, the
Area Sales Director role provides a senior pathway within our expansion structure.
Why the franchise partnership model works
The model works because it blends independence with strong support. You lead your region and build your reputation. Ivybridge HQ provides the systems, brand assets and operational capability that keep your work running at a high standard. This shared structure creates a premium experience for clients and a sustainable business for partners.
You can also explore our
Franchise FAQs for common questions from prospective partners.
Begin a private conversation
If the Ivybridge Partnership Model aligns with your aspirations, we invite you to begin a confidential conversation. We can discuss how the structure works in practice, your region and whether this is the right opportunity for you.
Begin a private conversation
Every application is reviewed personally. We progress only where there is clear alignment in values, expectations and potential for a strong partnership.
