Franchise Earnings and Investment

The Ivybridge Collection franchise partnership model is designed to reward consistent delivery, strong client service and thoughtful leadership within the premium home market. This page outlines how earnings are created in an Ivybridge territory, the investment required to launch and how the financial structure supports sustainable, long term growth for our franchise partners.

If you have not yet reviewed the wider opportunity, you may find it helpful to begin with the Franchise Partnership Hub.

How earnings are created within your Ivybridge territory

The premium home market behaves differently from the general property market. Clients expect clarity, careful communication and precise presentation. As a result, earnings come from quality rather than volume. Partners usually handle a smaller number of significant listings and focus on building strong relationships within their region.

Your earnings are influenced by several factors:

• The number of premium instructions you win in your territory
• The accuracy of your pricing and advisory work
• The quality of your presentation and on site support
• Your visibility and reputation within your region
• Your ability to convert high intent enquiries into clients

The aim is to build a consistent pipeline of premium listings supported by thoughtful communication and trusted local presence.

How profit is shared in the franchise partnership

The financial structure is simple. Ivybridge HQ collects all client fees and manages the financial administration for every transaction. Agreed marketing and direct listing costs are deducted first. The remaining profit is then divided. Your company receives eighty per cent of that profit. Ivybridge HQ retains twenty per cent.

This structure gives you a significant share of the value you create while ensuring the central team is resourced to support your region with high standard marketing, compliance and operational management.

No large franchise fees or recurring percentage deductions

We do not charge large upfront franchise fees. There are no fixed monthly licence payments and no requirement for a shopfront. Instead, the partnership is built around shared success. Your focus is on serving clients well and growing your territory. The financial model supports this approach by keeping your initial overheads low and linking your earnings directly to performance.

Investment required to launch your territory with Ivybridge

While there is no significant franchise entry fee, you will need working capital to support yourself during the early stages of your launch. Most partners plan for:

• Initial company formation costs
• Local travel for valuations and viewings
• Living costs during the early months before regular completions
• Any optional local networking or advertising you choose to undertake

Ivybridge HQ provides the systems, marketing assets and operational infrastructure. Your primary investment is personal runway while your brand presence and pipeline develop.

Marketing and creative production costs explained

Every property marketed by Ivybridge benefits from high level presentation including lifestyle photography, film, twilight images and printed brochures. These materials are produced by the central team and the cost is deducted before profit is shared. You do not need to fund the creative work upfront and you do not need to arrange external suppliers. This gives every partner access to premium marketing from day one.

Understanding income potential and long term earnings

Every territory performs differently depending on local demand, regional lifestyle appeal and the number of premium homes in the area. The following stages provide a general sense of how earnings may develop. These examples are illustrative only and do not guarantee results.

• Early stage: In the first months, the focus is on visibility, reputation and early instructions. Some partners secure premium listings quickly. Others take longer to build momentum.
• Growth stage: As your presence strengthens, instructions become more consistent. Client referrals and word of mouth often increase during this phase.
• Mature stage: Established partners usually experience a stable flow of valuations, stronger conversion and repeat recommendations from clients and local professionals.

Your earnings will grow as your presence strengthens, your client base expands and your advisory work becomes recognised within your territory.

More details are available in our Franchise FAQs

Effective earning potential is supported by our HQ managed operations, marketing and compliance. See what support we provide

Territory potential and the long term opportunity

The earning potential of a territory depends on its concentration of premium homes, the strength of local demand and the level of trust you build in the area. Some regions support rapid growth. Others develop steadily over time through consistent service and reputation building.

You can see current opportunities on the Franchise Territories page. If your area is not listed, you can request a territory review during the application process.

 Those who support our franchise expansion through recruitment can learn more about the Area Sales Director role.

Why the Ivybridge earning model works

The earning model works because both sides contribute to the success of each sale. You provide the personal leadership, regional presence and client care that premium sellers expect. Ivybridge HQ provides the systems, brand strength, creative capability and operational support that ensure every listing is delivered at a high standard.

This shared effort ensures the experience is premium for clients and sustainable for partners.

Begin a private conversation

If you would like to understand the earning potential for your region, we can walk you through the structure in detail and discuss the practical realities of building an Ivybridge territory. Every discussion is confidential and tailored to your circumstances.

Begin a private conversation

Every enquiry is reviewed personally. We only progress applications where there is strong alignment in values, expectations and long term ambition.