Franchise Partnership Programme

The Ivybridge Collection offers a selective franchise partnership programme for individuals and teams who want to build a premium estate agency within a trusted national brand. Our director led model provides ownership, autonomy and full operational support, allowing Regional Directors to focus on clients, presentation and strategic growth in their territory.

The Ivybridge Collection is expanding across the United Kingdom through a carefully structured partnership model that gives Regional Directors the platform to build their own premium estate agency. Each territory is selected for its long term potential, supported by a national framework that provides clarity, operational confidence and a consistent standard of presentation for significant homes. This page outlines how the programme works, what support is provided and the qualities we look for when appointing new partners.

A premium alternative to traditional estate agency franchises

Most estate agency franchises rely on high upfront fees, monthly charges and rigid rules that limit how you run your business. The Ivybridge model takes a more considered approach. We provide the strength of a national brand, the backing of a central operations team and a profit share structure that rewards you for building a respected presence in your area. You operate your own limited company under The Ivybridge Collection brand. Ivybridge HQ supports you with marketing, creative production, compliance, portal management and sales progression. You focus on client relationships, valuations, viewings and negotiation. This partnership creates a balance of independence and structure, offering you the freedom to grow your territory while benefiting from a proven premium agency model.

Who the franchise partnership is designed for

The franchise partnership programme suits applicants who want to build a long term business at director level. We collaborate best with people who demonstrate:

• Strong communication skills and calm leadership
• An interest in architecture, design and premium homes
• A commitment to integrity, transparency and client care
• An ability to build trust quickly with high value clients
• The discipline to manage their territory with consistency

Estate agency experience is helpful but not essential. Many of our strongest applicants come from consultancy, finance, design, marketing or other client focused professions. If you are exploring estate agency franchise options but want a more selective, premium and director led environment, this partnership route may be a better fit.

How the Ivybridge franchise partnership works

The structure is simple and transparent. Ivybridge HQ handles client billing, deducts the agreed marketing and direct listing costs, and then divides the remaining profit. Your company receives eighty per cent of that profit. Ivybridge HQ retains twenty per cent. All distributions are made to you through your own limited company. This creates an aligned incentive. You build your reputation and territory. We provide the systems, support and creative capability behind every instruction. You can review a full breakdown of this structure on the Partnership Model page. Our dedicated HQ team provides full operational, creative and compliance support for every region. Learn more about our support structure

Your responsibilities within your territorial region

As a franchise partner, your work focuses on activities that directly influence the client experience and the success of each sale. These include:

• Director level valuations
• Advice on pricing, timing and presentation
• Coordinating on site marketing appointments
• Managing viewings with precision and care
• Negotiating offers and guiding clients through decisions
• Representing The Ivybridge Collection with professionalism

What Ivybridge HQ manages for you

The central team supports you with all operational and administrative responsibilities. These include:

• Client onboarding and compliance checks
• Document management and financial processing
• Portal management across Rightmove, Zoopla and other platforms
• Sales progression and communication with lawyers and buyers
• Creative production including photography, film and brochures
• Marketing support and ongoing lead generation

This allows you to focus on clients and territory development without being pulled into day to day administration.

No upfront franchise fees or hidden costs

We do not charge franchise licence fees. We do not require a shopfront. We do not impose fixed monthly franchise charges. Instead, the model is based on shared success. You earn through completed transactions, supported by a central team that invests in your region and your long term growth. You will need working capital for the early stages of your launch, but the core systems, brand infrastructure and marketing assets are provided as part of the partnership model. For more detail on earnings, visit our Earnings and Investment page.

Territory opportunities across the United Kingdom

We are currently appointing franchise partners in selected regions with strong concentrations of premium homes. These include areas of Kent, Sussex, Surrey, Hampshire, Devon, Cornwall, The Cotswolds, Oxfordshire, Cheshire, Cambridgeshire, Berkshire, Buckinghamshire and North Yorkshire. You can see a full list of our current priority regions on the Franchise Territories page. If your region is not listed but contains a meaningful number of high value homes, you can request a review during the application process.

Looking for quick answers? Visit our Franchise FAQs

 Those interested in contributing to our national expansion may wish to explore the Area Sales Director role

Begin a private conversation

If you are exploring the possibility of becoming a Regional Director, we would be pleased to discuss your region, ambitions and suitability in confidence. Every partnership begins with a thoughtful conversation about your goals and the opportunities within your chosen territory.

Begin a private conversation